A photo taken on a flight from Helsinki to Copenhagen is making waves online—and it’s got everyone talking. The image shows a plus-sized passenger struggling to fit into a standard airplane seat, and it’s reigniting a national debate: who’s really responsible for comfort in the air?

The photo was originally shared by consumer advocate Christopher Elliott and later reposted by the group Pretty Ricky. Reactions were mixed. Some people argued that larger passengers should purchase extra seats, just like tall passengers often pay more for extra legroom. Others pointed fingers at the airlines, accusing them of shrinking seat sizes to squeeze in more passengers—and more profit.

Jaelynn Chaney, a plus-size travel advocate, chimed in, saying it’s unfair to expect people to change their bodies to fit tiny, outdated seating. “Flying is a necessity, not a luxury,” she said, urging airlines to offer more inclusive seating or provide extra space at no additional cost for plus-sized travelers.

The viral post has even led to calls for a “Fat Equality Bill of Rights,” while others—more controversially—suggest weighing passengers, a move critics have slammed as invasive and discriminatory.

At the heart of it all is one key question: Should passengers have to adapt to the seats, or should airlines start adapting to the people?