Just try to listen to Paul Harvey’s ‘God Made a Farmer’ speech without tearing up.

🎙 When a Truck Commercial Became a Sermon

During the Super Bowl — a night usually packed with explosions, laughs, and celebrity cameos — one commercial in particular hit a different note. It was quiet. It was poetic. It felt sacred.

And it began with a voice:
Paul Harvey’s legendary 1978 speech, “So God Made a Farmer.”

What followed was a two-minute tribute to the grit, faith, and heart of the American farmer — and the rugged truck that rides with them.

📷 Real People. Real Dirt. Real Heart.

The Ram Trucks Super Bowl commercial wasn’t flashy. There were no fancy effects or high-speed chases. Instead, it delivered raw, stunning still photography — the kind that told a story with every wrinkle, every mud-stained boot, every sun-worn face.

We saw:

A mother balancing a baby in one hand and a shovel in the other.
A young boy watching his father plow the earth.
Weather-beaten hands gripping old tools and fresh hope.

And quietly, almost humbly, the Ram truck was always there — not as the star, but as a steadfast companion to those who rise before the sun.

🙏 Faith, Family, and Forty-Hour Weeks Done by Tuesday

Paul Harvey’s words — half preacher, half poet — carried the commercial like a prayer:

“I need somebody who can shape an ax handle from a persimmon sprout… who’ll finish his forty-hour week by Tuesday noon, then painin’ from tractor back, put in another seventy-two hours…”

He wasn’t just talking about farming.
He was talking about resilience. Sacrifice. Purpose.

He was describing a kind of American spirit we all recognize — whether we’ve ever planted a seed or not.

🛻 Ram’s Message: More Than a Truck

This wasn’t just marketing. It was branding with soul.

Ram didn’t sell a product. They honored a people.

By placing their trucks quietly in the background of rural America’s story, Ram positioned itself as more than a vehicle — it became a partner in purpose. A symbol of integrity, legacy, and loyalty.